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For several years, Americans have enjoyed teleshopping-watching TV and
buying things by phone. Now teleshopping is starting in Europe. In some __1__
countries, people can turn on their __2__ and shop for clothes, jewelry, food,
toys and __3__ things.
Teleshopping is becoming popular in Sweden. __4__, the biggest Swedish
company sells different kinds of things on TV in fifteen European countries, and
in one year, it makes $10 million. In France, there are two teleshopping
channels, and the French __5__ about $ 20 million a year in buying things
through those channels.
In Germany, __6__ last year teleshopping was only possible on one channel
for one hour every day. Then the government allowed more teleshopping. Other
channels can __7__ for telebusiness, including the largest American teleshopping
company and a 24-hour teleshopping company. German __8__ are hoping these will
help them sell more things.
Some people like teleshopping because it allows them to do their shopping
without __9__. With all the traffic problems in cities, going shopping is not an
easy thing. But at the same time, other Europeans __10__ like this new way of
buying things. They call __11__ “junk on the air.” Many Europeans usually worry
about the quality of the things __12__ on TV. They think high quality is the
most important thing, and they don’t believe they can be sure about the quality
of the things __13__.
The need of high quality means that European teleshopping companies will
have to be __14__ the American companies. They will have to be more careful
about __15__ of the things they sell. They will also have to work harder to sell
things that the buyers cannot touch or see by themselves.
1. A. European B. Asian C. American D. African
2. A. lights B. switches C. radios D. TVs
3. A. some else B. another many C. the other D. many other
4. A. Such as B. For example C. For teleshopping D. It is like
5. A. takes B. cost C. spends D. spend
6. A. to B. until C. unless D. by
7. A. begin B. leave C. open D. turn on
8. A. people B. women C. businessmen D. officials
9. A. to go out B. going out
C. to buy things D. buying things
10. A. still B. don’t C. even D. won’t
11. A. teleshopping B. TV C. radio D. telephone
12. A. appearing B. coming out C. for sale D. to buy
13. A. in the shop B. on TV C. they bought D. by this way
14. A. the same with B. different from
C. as big as D. larger than
15. A. the number B. the quality C. the places D. the buyers
名师点评
本文介绍了发源于美国并流行于欧洲各国的电话购物法,说明了电话购物法的发展情况以及受大众欢迎的原因,同时也指出了这种购物法存在的问题,并提出了解决这些问题的途径。
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